Founder
Sabin L.
Founder, brand strategist and writer. Building Spiced with Science as a new shape for CPG — Ayurveda-meets-biotech, with sixteen heroes and a Seed Vault that traces every jar back to the farmer who grew it.
The work
A food house for everything CPG forgot to be.
Spiced with Science isn't a spice brand. It's a house — sixteen heroes under one roof, each one a complete idea with its own reason to exist. They share a kitchen, a sourcing protocol and an editorial voice; otherwise they're allowed to be themselves. Names stay behind the curtain until the jar is in your hand.
The premise is straightforward. Ayurveda has been running a three-thousand year clinical trial on the human body. Modern food science has the instruments to measure what those rituals actually do. Put them in the same room and you get products that are both ancient and accountable — turmeric with curcumin assays, saffron with pickers' names on the lid, ghee with a GC-MS report and a grandmother's recipe.
The result is a new kind of CPG ecosystem: heritage as the source code, biotech as the QA layer, and a Seed Vault that turns provenance from a marketing claim into a database row.
Build small worlds with a clear point of view. Every hero is a complete idea, not a flavour line extension.
Heritage is data. Ayurveda has been A/B testing on humans for three thousand years — the modern lab is the second opinion, not the first.
Trace every jar back to the hands that grew it. Provenance isn't a marketing layer; it's the product.
What I actually do
Four lanes, one house.
Founder & operator
Starting, structuring and running independent ventures end-to-end — positioning, product, ops, sourcing, distribution. Spiced with Science is one of nine projects currently in parallel.
Product & brand strategy
Translating a sharp point of view into a brand world, an information architecture and a product people actually keep on the counter. Sixteen heroes, one editorial system.
Editorial voice
Long-form, magazine-grade writing as the connective tissue across the work. Thoughts on Food is the in-house essays — pattern recognition from the kitchen, not a content calendar.
Ayurveda × biotech
AI Naani translates ancestral protocols into modern clinical outcomes. The Seed Vault traces Lakadong turmeric and Pampore saffron back to the estate, the harvest and the farmer.
The why
CPG is the largest consumer category in the world — and the least honest about what's in the jar.
Global packaged-food market
Statista, 2024
Spices, seasonings & functional ingredients
Fortune Business Insights, 2024
Of US shoppers now read ingredient labels
FMI Power of Health & Well-Being, 2023
Indian spice samples flagged for adulteration
FSSAI national survey, 2024
The category is enormous and the consumer is finally awake. People are reading labels, asking where things came from, and quietly rejecting the “natural” gloss that dominated the last decade. At the same time, the heritage end of the supply chain — Indian spices, Ayurvedic formulations, regional staples — is still sold mostly on folklore, with a one-in-four chance of adulteration on the way in.
That’s the gap the house is built into. Heritage as the source code. Modern food science as the QA layer. A Seed Vault that turns provenance from a marketing claim into a database row, with the farmer named and the harvest dated. Sixteen heroes, each one earning its place on the counter — none of them named here on purpose.
Explore the house
Five doors into the same building.
Ask AI Naani
The in-house assistant. Translate any spice or ancestral recipe into modern clinical context.
Thoughts on Food
Long-form essays on heritage ingredients, modern food science, and building a CPG house from scratch.
The Seed Vault
The provenance database — Lakadong turmeric, Pampore saffron, every estate, every harvest, every farmer.
The constellation
Sixteen heroes under one roof. Each one a complete idea — see the categories without naming names.
Work with the house
Press, retail, collaborations, or a quiet hello. The inbox is open.
Why this exists
The essays double as the long version of the why — start with the most recent and work backwards.
Frequently asked
Questions people actually ask.
Who is the founder of Spiced with Science?
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Sabin L. is the founder of Spiced with Science — a brand strategist, writer and operator building an Ayurveda-meets-biotech food house with sixteen heroes and a Seed Vault that traces every jar back to the farmer who grew it.
What is Spiced with Science?
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Spiced with Science is a new shape for CPG: a food house pairing heritage Indian ingredients with modern food-science QA — curcumin assays on turmeric, GC-MS reports on ghee, named pickers on saffron — under one editorial voice.
How is Spiced with Science different from a normal spice brand?
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It isn't one brand with a flavour range — it's sixteen complete ideas under one roof, each with its own reason to exist, sharing a kitchen, a sourcing protocol and the Seed Vault. Heritage is the source code, food science is the QA layer, provenance is the product.
What is AI Naani?
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AI Naani is the in-house assistant that translates ancestral kitchen protocols — your grandmother's turmeric milk, a Kashmiri saffron pulao — into clinical-grade explanations: active compounds, dosage context, and a recipe your body can actually use tonight.
What is the Seed Vault?
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The Seed Vault is the provenance database behind every hero. Lakadong turmeric, Pampore saffron and the rest are traced back to the estate, the harvest date and the farmer — provenance turned from a marketing claim into a database row.
Where can I read more from the founder?
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Thoughts on Food is the in-house essays — long-form, magazine-grade writing on heritage food, modern science and the building of a new CPG house. New essays publish weekly.
Read the essays. Open a hero. Ask Naani.
The fastest way to understand the house is to use it. Start with Thoughts on Food, or let AI Naani translate a recipe from your grandmother's kitchen into a clinical-grade protocol.
Find Sabin elsewhere